It’s November already, and that means that MEDICA 2016 is right around the corner. MEDICA is the world’s largest annual medical trade fair, and it will be getting underway at the Düsseldorf Exhibition Center in Germany in just over a week! Contain your excitement please.
Each year the staggering numbers that surround the fair surpass the previous year’s records. From November 14 – 17 there will be 5,000 exhibitors from over 70 countries presenting their medical technology products and services. The organizers expect that more than 130,000 visitors will arrive for the four-day extravaganza. MEDICA is literally an international meeting point of medical expertise; a knowledge pool of global proportions. It is a place to meet old customers, gain new ones and create lucrative international partnerships.
But enough of the free advertising.
An expo of this size can presumably be used as a veritable trend-barometer of the medical technology inclinations of each participating country. And with that, let’s take a look at what Israel has to offer at MEDICA 2016.
According to The Israel Export & International Cooperation Institute (IEICI), Israel currently boasts over 1,200 active life science companies, and that number is growing steadily. The largest sector is Medical Devices and Healthcare IT, with more than 60% of the pie, and that’s exactly whom MEDICA is geared for. Of the approximately 750 Israeli companies in that sector, a sampling of 54 will be flaunting their wares at the MEDICA show.
The IEICI broke down the therapeutic areas in which these 54 companies are active, into 39 different categories, ranging from Allergies to Wound Management.
The category most saturated with Israel’s medical device companies at MEDICA 2016 is by far Home Care, with 20 companies that are creating products that will enable us to track, maintain, rehabilitate and/or improve our health from the comfort of our own home, and not within the noisy rooms and bland walls of a hospital ward.
A bit surprisingly, second place goes to the Orthopedics category, which is being represented by 14 Israeli companies.
There are 12 companies listed as having Elderly Care applications. Glad to hear we care about the senior members of our society.
Tied for fourth are companies involved in the Cardiovascular and General Health areas, with 10 companies each.
Correct (if you’ve been adding silently in your head), that’s already over 54 companies, and there are many more categories we haven’t even mentioned. The reason is that in addition to each company’s main area of operation, the IEICI also listed secondary areas in which they are active as well.
In fact, most of the 54 companies are listed as active in multiple categories of therapeutic areas. So, although it is accurate to say that 20 companies are involved with Elderly Care and only 10 in the Cardiovascular field, it is somewhat misleading. In truth, 25% of the Home Care companies are actually Cardiovascular companies as well.
While the ratios represented at MEDICA might be off, the relative scale of importance that Israel apparently places on the therapeutic areas mentioned is at least partially on track. A search for Home Care companies under the Digital Health and Medical Technologies heading in the StartUpNation.org database will result in 91 companies. Only 71 Cardiovascular companies are listed.
There are 46 Orthopedics companies listed on StartUpNation.org – much smaller than we would expect based on the percentage presenting at MEDICA, relative to these other two categories. However, as implied above, the high percentage of Orthopedics companies and MEDICA is most likely not representative of their real numbers in Israel. (Elderly Care and General Health are not listed as categories on the StartUpNation.org site.)
For more, check out this website devoted to Israel and MEDICA 2016.